INNOVATIVE AGROTOURISM IN UZBEKISTANMECHANISMS OF DEVELOPMENT (ON THE EXAMPLE OF NAVOI REGION)
Keywords:
agritourism, innovative development, Navoi region, economic mechanisms, cluster, digital marketing, public-private partnership, sustainable tourism.Abstract
The article provides an in-depth analysis of the organizational and economic mechanisms for the innovative development of the agritourism sector in Uzbekistan. The article highlights the current state of agritourism infrastructure, its economic potential, existing problems and modern mechanisms for their elimination on the example of Navoi region. The article also proposes a model for the development of agritourism based on public-private partnership, digital marketing, a cluster system and innovative management solutions.
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References
Decree of the President of the Republic of Uzbekistan on the strategy "Uzbekistan – 2030". — Tashkent, 2023.
Resolution of the Cabinet of Ministers of the Republic of Uzbekistan: "The concept of tourism development in 2022-2026". — Tashkent, 2022.
Hasanov U. "Improving economic mechanisms for the development of agrotourism." // Journal of Innovative Economics, No. 2, 2024. – P. 45–52.
Holmatova M., Nazarov F. "Prospects for the development of agrotourism in Navoi region." // Tourism and economy, No1, 2025. – B. 12–20.
Sanz-Cañada J. & Muchnik J. Agro-Food Tourism and Territorial Development in Mediterranean Regions. — Springer, 2021.
World Tourism Organization (UNWTO), Global Report on Agritourism, 2021. https://www.unwto.org
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