TRANSITION TO INNOVATIVE DEVELOPMENT THROUGH THE IMPLEMENTATION OF MARKETING ACTIVITIES IN INDUSTRIAL ENTERPRISES
Keywords:
marketing, industrial enterprises, marketing strategies, innovation, exportAbstract
This paper examines the role and significance of marketing strategies in enhancing the innovative activities of industrial enterprises. It investigates the impact of the level of innovative development of industrial enterprises on the rapid growth of the national economy. Furthermore, the study explores how the implementation of marketing strategies can contribute to increasing export performance.
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Decree of the President of the Republic of Uzbekistan, No. ID-9413, “On the Concept for Socio-Economic Development of the Republic of Uzbekistan until 2030.”
Decree of the President of the Republic of Uzbekistan dated April 1, 2021, No. PQ–5047, “On Measures to Further Improve State Policy in the Field of Science and State Management in Innovation Development” / lex.uz.
Innovative Marketing. Textbook. Tashkent: IQTISODIYOT, 2019. 192 p. Available at: https://www.renessans-edu.uz/files/books/2023-11-01-10-58-40_b20a6215174a98864005509208a170e8.pdf
IAIS VolGTU, Volgograd, Russia. Marketing. Available at: https://vgasu.ru/attachments/oi_popov-02.pdf
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