THE MAIN FACTORS OF SUCCESS IN COMPETITIVE STRUGGLE
Keywords:
Key Success Factors (KSF), market, economic, professionalism, SWOT analysis, important, business, production.Abstract
This article examines the fact that there is no single strategy for business, each enterprise is unique, therefore the process of choosing a strategy depends on the position of the enterprise in the target market, the current dynamics of its development, production capacity, the characteristics of competitors' behavior, the specifics of the goods produced or services provided, and the level of development of the national economy achieved.
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