MANIPULATIVE STRATEGIES AND LINGUISTIC MEANS OF PERSUASION IN ADVERTISING DISCOURSE

Authors

Tursunov R. Master's Student Andijan State Institute of Foreign Languages

Keywords:

manipulation, advertising discourse, persuasion strategies, speech influence, presupposition, implicature, evaluative vocabulary, framing.

Abstract

The article examines manipulative strategies and linguistic means of persuasion in contemporary advertising discourse. The study aims to systematize pragmalinguistic mechanisms of covert influence on the addressee and to identify their typical verbal realizations. The methodological framework combines discourse analysis, pragmatic interpretation, and content analysis of advertising messages. The findings show that evaluative vocabulary, presuppositions, implicatures, and framing play the greatest role in structuring persuasive impact. A typology of strategies is proposed and correlated with recurring linguistic realizations across different advertising formats.

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References

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Published

2026-04-28

How to Cite

Tursunov R. (2026). MANIPULATIVE STRATEGIES AND LINGUISTIC MEANS OF PERSUASION IN ADVERTISING DISCOURSE. International Multidisciplinary Journal for Research & Development, 13(4), 2339–2341. Retrieved from https://ijmrd.in/index.php/imjrd/article/view/6075