THE LINGUISTIC NATURE OF EPONYMS IN MODERN BRAND NAMES.

Authors

Ziyadullayev Akmal Raupovich,Xamidova Azizakhon Umidjon qizi A PhD teacher Bukhara State Universitety,A master student of Bukhara State Universitety

Keywords:

eponym, eponymization, lexicalization, linguistic mechanism semantic change

Abstract

This article explores the linguistic role of eponyms in terms of modern brand names, through emphasizing how proper names evolve into common lexical units via commercial and social usage. The study examines eponymization as a linguistic process involving its semantic change, lexicalization, and pragmatic adaptation in marketing discourse. Eponymous brand names such as Tesla, Ford, and Dior illustrate how personal or corporate identities become immersed in everyday language with their meaning in value. Linguistically, an eponym is a word derived from a person’s, place’s, or thing’s name, or even it can refer to the name-giver him or herself, which is able to enhance a term with cooperatively made-chain between function and meaning.

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References

Sawsan A. Qasim The Power of Eponyms: Exploring Cultural and Social Factors in Their Adoption and Popularization

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Perspective

https://www.ignytebrands.com/7-popular-types-of-brand-names/

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Filatova, E. G., & Kolesnikova, N. V. (2021). «Eponym» as a lexical-semantic and cognitive phenomenon in medical terminology. Humanitarian Scientific Journal, 2(87), 16-20. doi: 10.36038/hmj.2021.02.003

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Published

2026-04-03

How to Cite

Ziyadullayev Akmal Raupovich,Xamidova Azizakhon Umidjon qizi. (2026). THE LINGUISTIC NATURE OF EPONYMS IN MODERN BRAND NAMES. International Multidisciplinary Journal for Research & Development, 13(4), 71–75. Retrieved from https://ijmrd.in/index.php/imjrd/article/view/5498