THE CONCEPT OF SUSTAINABILITY IN THE FASHION INDUSTRY: THE CASE OF PATAGONIA

Authors

Abdullayeva Robiya Qudratulloh qizi Student: Kimyo international university in Tashkent

Keywords:

sustainability, apparel industry, green business, fashion responsibility.

Abstract

This article explores how the sustainability can be incorporated into the fashion industry with examples of Patagonia.

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References

Analysing Patagonia’s Marketing Strategy in Depth. (n.d.). Retrieved from https://iide.co/case-studies/patagonia-marketing-strategy/

Ann-Kristin Barguest. Business and Sustainability: New Business History Perspectives. Retrieved from

https://www.researchgate.net/publication/320505845_Business_and_Sustainability_New_Business_History_Perspectives

Ayres, R.U. (2008). Sustainability economics: Where do we stand? Ecological Economics, 67, 281-310. Retrieved from https://doi.org/10.1016/j.ecolecon.2007.12.009

Bocken, N.M.P. et al. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of Cleaner Production, 65, 42-56.

Bocken, N.M.P., Rana, P., & Short, S.W. (2015). Value mapping for sustainable business thinking. Journal of Industrial and Production Engineering, (March), 1-15.

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Published

2023-10-02

How to Cite

Abdullayeva Robiya Qudratulloh qizi. (2023). THE CONCEPT OF SUSTAINABILITY IN THE FASHION INDUSTRY: THE CASE OF PATAGONIA. International Multidisciplinary Journal for Research & Development, 10(09), 33–35. Retrieved from https://ijmrd.in/index.php/imjrd/article/view/50