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Vol. 13 No. 01 (2026)
International Multidisciplinary Journal for Research & Development

Articles

INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER PURCHASE BEHAVIOR

Published 2026-01-19

  • Shokirova G.M.

Shokirova G.M.
UNIVERSITY OF ECONOMICS AND PEDAGOGY Senior Lecturer of the “Economics” Department

Abstract

Social media marketing has become one of the most effective tools of modern marketing. The rapid development of digital platforms significantly influences consumer awareness, attitudes, and purchasing decisions. This article analyzes the role of social media marketing in shaping consumer purchase behavior.

Keywords

social media marketing, digital marketing, consumer behavior.

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References

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