INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER PURCHASE BEHAVIOR

Authors

Shokirova G.M. UNIVERSITY OF ECONOMICS AND PEDAGOGY Senior Lecturer of the “Economics” Department

Keywords:

social media marketing, digital marketing, consumer behavior.

Abstract

Social media marketing has become one of the most effective tools of modern marketing. The rapid development of digital platforms significantly influences consumer awareness, attitudes, and purchasing decisions. This article analyzes the role of social media marketing in shaping consumer purchase behavior.

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References

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Published

2026-01-19

How to Cite

Shokirova G.M. (2026). INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER PURCHASE BEHAVIOR. International Multidisciplinary Journal for Research & Development, 13(01), 559–562. Retrieved from https://ijmrd.in/index.php/imjrd/article/view/4808