MODERN DIRECTIONS FOR IMPROVING THE QUALITY OF TOURISM SERVICES AND ENSURING REGIONAL COMPETITIVENESS
Keywords:
Tourism infrastructure, local economy, sustainable development, transportation, accommodation, dining, digital technologies, jobs, local entrepreneurship, investmentsAbstract
This article analyzes modern directions for improving the quality of services in the tourism sector and ensuring competitiveness between regions. The issues of innovative development trends in tourism services, digitalization, customer-oriented approach, marketing strategies and the introduction of service standards are covered. It also considers the possibilities of creating a regional brand, improving the state of infrastructure, improving staff skills and introducing modern technologies to enhance competitiveness. The article also recommends ways to increase the national tourism potential using international experience as an example.
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