DIGITAL SERVICES (ONLINE SERVICES) AND CONSUMER BEHAVIOR: ANALYSIS USING THE LOGIT/PROBIT MODEL

Authors

Ablaizov Akbar Abduvafo ugli,Berdikulova Madina Zakir kizi,Ziyodova Rayhona Jasur kizi Samarkand Institute of Economics and Service

Keywords:

Digital services, consumer behavior, Logit model, Probit model, internet access, trust, online services.

Abstract

This article analyzes the relationship between digital services and consumer behavior using Logit and Probit models. The study examines the influence of factors such as age, education level, internet accessibility, income level, and trust in security on the usage of digital services. The results have practical implications for the development of digital services and better understanding of consumer needs.

Downloads

Download data is not yet available.

References

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T

De Jong, M., & Henseler, J. (2020). Predicting consumers’ adoption of digital services: The role of trust and perceived risk. Journal of Business Research, 116, 55–66. https://doi.org/10.1016/j.jbusres.2020.05.004

Kim, C., Mirusmonov, M., & Lee, I. (2010). An empirical examination of factors influencing the intention to use mobile payment. Computers in Human Behavior, 26(3), 310–322. https://doi.org/10.1016/j.chb.2009.10.013

Lu, J., Yang, S., Chau, P. Y. K., & Cao, Y. (2011). Dynamics between the trust transfer process and intention to use mobile payment services: A cross-environment perspective. Information & Management, 48(8), 393–403. https://doi.org/10.1016/j.im.2011.09.006

Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101–134. https://doi.org/10.1080/10864415.2003.11044275

Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425–478. https://doi.org/10.2307/30036540

Zhou, T. (2011). An empirical examination of users’ switching from online payment to mobile payment. Journal of Electronic Commerce Research, 12(3), 198–212. https://www.jecr.org/sites/default/files/12_3_p02.pdf

Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27(1), 51–90. https://doi.org/10.2307/30036519

Downloads

DOWNLOAD PDF

Published

2025-06-01

How to Cite

Ablaizov Akbar Abduvafo ugli,Berdikulova Madina Zakir kizi,Ziyodova Rayhona Jasur kizi. (2025). DIGITAL SERVICES (ONLINE SERVICES) AND CONSUMER BEHAVIOR: ANALYSIS USING THE LOGIT/PROBIT MODEL. International Multidisciplinary Journal for Research & Development, 12(05). Retrieved from https://ijmrd.in/index.php/imjrd/article/view/3268