BRAND IMAGE AND INTERNATIONAL MARKETING STRATEGIES IN INCREASING THE COMPETITIVENESS OF NATIONAL ENTERPRISES IN THE WORLD MARKET

Authors

  • Mingboyeva Gulrukh Shavkatovna Higher School of Business and Entrepreneurship under the Cabinet of \ Ministers of the Republic of Uzbekistan Master's student in the field of "Global Management" (MBA)

Keywords:

brand image, Product, marketing, strategy, global market, brand value, balance. Artel

Abstract

The article presents the content of brand image and international marketing strategies in the global market, as well as the essence of the concept of brand image, the essence of many methods of establishing brand credibility.

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References

Дан С. Кеннеди. Жесткий бренд-билдинг. Изд.: Ал’пина паблишер, 2017.-290 crp

Скоробогатмх И. И., Chиняева Д. Л. Сравнителный анализ существующих методик оценки стоимости ‘торговой марки ) Маркетинг в России и за рубежом. 2013.

Котлер Ф. Вонг В., Армстронг Г. Основы маркетинга. М.: Вилвам:, 2010. с. 115

Каферер Ж.Н. Бренд навсегда: создание, развитие, поддержка, тсенности бренда. М.: Изд.: Вершина, 2007. — 443 стр.

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Published

2025-04-07

How to Cite

Mingboyeva Gulrukh Shavkatovna. (2025). BRAND IMAGE AND INTERNATIONAL MARKETING STRATEGIES IN INCREASING THE COMPETITIVENESS OF NATIONAL ENTERPRISES IN THE WORLD MARKET. International Multidisciplinary Journal for Research & Development, 12(04), 13–16. Retrieved from https://ijmrd.in/index.php/imjrd/article/view/2877

Issue

Vol. 12 No. 04 (2025): International Multidisciplinary Journal for Research & Development

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.