STATISTICAL ANALYSIS OF MARKETING RESEARCH

Authors

Nabijonov Javokhirbek Teacher of Marketing Research of Fergana transport and Service Technical School of Fergana District of Fergana region

Keywords:

Marketing research, statistical analysis, Consumer Behavior, Digital marketing, Data Analytics, Market segmentation, target marketing, competition analysis, performance assessment.

Abstract

Marketing Research, is the process of studying consumers, the market and competitors. These studies are important in shaping marketing strategies, improving products and services. In the present era, with the development of digital technologies and big data, statistical analysis has become an integral part of marketing Research. This article examines the importance of statistical analysis and its key aspects in marketing research.

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References

O‘zbekiston Respublikasi Prezidentining 2020-yil 7-maydagi "Statistik ma'lumotlarni boshqarishni takomillashtirish chora-tadbirlari to‘g‘risida"gi PQ-4702-sonli qarori.

O‘zbekiston Respublikasi Prezidentining 2019-yil 14-avgustdagi "Tadbirkorlik va iqtisodiyotni rivojlantirishda innovatsion yondashuvlarni qo‘llash bo‘yicha chora-tadbirlar to‘g‘risida"gi PQ-4429-sonli qarori. Marketing va statistik tahlilga oid qo‘llanmalar:

Kotler P., Keller K. "Marketing Management" (Marketingni boshqarish). 15-nashr. Prentice Hall, 2016.

Malhotra N. "Marketing Research: An Applied Orientation". 7-nashr. Pearson Education, 2019. Zamonaviy statistik tahlil yondashuvlari bo‘yicha ilmiy maqolalar:

Green, P. E., Tull, D. S., Albaum, G. "Research for Marketing Decisions". Prentice-Hall, 2010.

Hair, J. F., et al. "Multivariate Data Analysis". 7-nashr. Pearson, 2018.

Rasmiy manbalar va statistik ma’lumotlar bazalari:

O‘zbekiston Davlat Statistika Qo‘mitasi (https://stat.uz).

Jahon Banki (World Bank) ma’lumotlar bazasi (https://data.worldbank.org).

Statistika xalqaro instituti (ISI) rasmiy sayti (https://isi-web.org).

Darsliklar va o‘quv qo‘llanmalari:

O‘zbekistonda iqtisodiyotni rivojlantirish bo‘yicha o‘quv qo‘llanmalar. Toshkent davlat iqtisodiyot universiteti nashrlari.

"Statistik tahlil asoslari". Nazarov Q. va boshqalar, Toshkent, 2020.

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Published

2024-12-27

How to Cite

Nabijonov Javokhirbek. (2024). STATISTICAL ANALYSIS OF MARKETING RESEARCH. International Multidisciplinary Journal for Research & Development, 11(12). Retrieved from https://ijmrd.in/index.php/imjrd/article/view/2317