WAYS OF INFLUENCING SOCIETY THROUGH SOCIAL NETWORKS

Abstract

This article discusses the concept and essence of social networks. It examines the transformation of social networks into an information space, analyzes the dissemination of information through social networks, messengers, videos, music, and other sources. It explores the impact of social networks on society and addresses their challenges. Additionally, it investigates how foreign mass media spreads fake news to manipulate public perception. Social networks are discussed as a factor in the proliferation of "mass culture."